Serata by Refine Terms of Service

Last updated: November 18, 2026

Accepting these Terms

Please read these Terms of Service ("Terms") carefully before using Serata by Refine at serata.refineforweddingplanners.com, its emails and related pages ("Serata"). Serata is operated by Blackford Digital Holdings, LLC, an Arizona limited liability company doing business as Refine for Wedding Planners ("Company," "we," "us").

By creating an account, accepting an invite, or otherwise using Serata, you agree to these Terms. If you don't agree with any part of them, please don't use Serata.

In these Terms, a Planner is the business that subscribes to Serata, including its account owner and the team members it invites. A Couple is a couple a Planner invites to their wedding. Wedding Pros are the businesses working on a wedding that a Planner adds or invites.

Privacy

Your use of Serata is also governed by our Privacy Policy, which explains what information we collect, how we use it, and who sees it. Please read it.

Electronic communications

Using Serata, or emailing us, is communicating electronically. You agree to receive communications from us electronically, by email and inside Serata, and you agree that agreements, notices, receipts and other communications we provide this way satisfy any legal requirement that they be in writing.

Accounts

You must be at least 18 to subscribe to Serata. Keep your password private; you're responsible for activity under your account, and you should tell us right away at support@serata.refineforweddingplanners.com if you think it's been misused.

Each email address can have only one Serata account, and each account belongs to one business. On a Teams plan, the account owner decides who joins the team and what role each person has, and the owner is responsible for their team members' use of Serata. When a team member leaves, their leads and weddings stay with the business. Handing a business's account to a new owner is done by contacting us; it isn't done inside Serata.

Couples and Wedding Pros use Serata only by a Planner's invitation, and these Terms apply to them while they do.

Plans and billing

Serata is a subscription, offered as an Individual plan or a Teams plan, billed monthly or yearly. Subscriptions are bought through ThriveCart, and payments are processed by Stripe. Your subscription renews automatically at the end of each billing period until you cancel. Prices are shown at checkout.

Founding member rates stay the same for as long as the subscription stays active without a break. If a founding subscription is canceled or lapses, founding pricing ends and isn't available on a new subscription.

We may change our regular prices. If we do, we'll tell you by email at least 30 days before the new price applies to your next renewal.

Cancelling and refunds

You can cancel at any time yourself through your ThriveCart customer account, or by emailing us at support@serata.refineforweddingplanners.com. Cancelling stops future charges, and your access continues until the end of the period you've paid for.

Your first Serata subscription comes with a 30-day money-back guarantee: if you email support@serata.refineforweddingplanners.com within 30 days of your first payment, we'll refund it in full, and your access ends when the refund is processed. This applies to your first subscription only. If you're in the European Union or the United Kingdom, you also have a legal right to withdraw from any purchase within 14 days, and that right applies to every subscription, including later ones. Apart from these, and except where the law requires otherwise, payments aren't refundable, and we don't give prorated refunds or credits for unused time. Nothing in these Terms limits consumer rights that can't legally be waived.

Concierge setup for founding members

Founding members get concierge setup with their founding subscription. These terms apply to it:

  • What's included: we set up your business in Serata (business details, packages, look, preferences and lead sources) and help with up to three weddings, using the information you send us through our concierge setup and wedding forms.

  • What we need from you: setup is only as complete as the information you provide. Anything left out of the forms is yours to add.

  • When to use it: submit your concierge forms within 30 days of your purchase. After that, concierge setup is no longer available.

  • Follow-up: you can book one optional 15-minute follow-up call after your setup is done.

  • Your responsibility: please review what we set up before you use it with clients. You're responsible for the accuracy of your prices, packages, client information and anything you send to your couples.

  • No cash value: concierge setup can't be exchanged for money, credit or a discount, and isn't refunded separately. If you get a refund under the 30-day money-back guarantee, any setup we've done stays in your account only until the account closes.

Your content

You own the information you put into Serata: your business details, your clients' and guests' details, documents, messages and everything else you enter or upload. You give us permission to store, copy and display that information only as needed to run Serata for you and the people you invite, and to keep it backed up and secure. We don't sell it, and we won't use your content to train artificial intelligence models.

Planners are responsible for having permission to collect and share the information they enter about Couples, Guests and Wedding Pros, especially sensitive details such as health notes and information about children.

Serata's content

Serata is proprietary. Serata itself, including its software, design, layout, features, workflows, and the starter checklists, questionnaires, resources, templates, wording and other content we provide, belongs to the Company and is protected by copyright, trade secret and other intellectual property laws.

While your subscription is active, you have a limited, non-exclusive, non-transferable, revocable license to use Serata and its starter content for your own planning business, including editing that content and sharing it with your own clients through Serata. All rights we don't expressly give you are reserved.

You may not, and may not help or allow anyone else to:

  • copy, resell, republish, or share Serata's starter content or templates outside Serata, including after your subscription ends

  • copy, imitate or recreate Serata's features, screens, workflows or look, or use Serata or its content to build, train or improve a competing product or service (including any AI system)

  • reverse engineer, decompile, or try to discover Serata's code, or get around any of its security or access limits

  • copy or collect information from Serata by automated means, such as scraping or bots

  • sell, rent, sublicense or share access to Serata, or give your sign-in to anyone outside your own team

  • use Serata to study or compare it for a competitor, or share screenshots, recordings or non-public details of Serata with a competitor

  • remove or change any copyright, trademark or other notice in Serata

If you break these restrictions, we may end your access immediately and take any other action the law allows.

Trademarks

SERATA and REFINE, and the related names and logos, are trademarks of Blackford Digital Holdings, LLC. You may not use them without our written permission, except to refer to Serata accurately.

Feedback

If you send us ideas, suggestions or feature requests, we may use them freely to improve Serata, without any obligation to you, and any improvements we make belong to the Company.

Using Serata responsibly

You agree not to use Serata to break the law, to send spam, to upload anything harmful or that you don't have the right to share, to try to get into accounts or information you're not invited to, or to interfere with how Serata works for others.

Payments between Planners and Couples

Money never moves through Serata. Couples pay their Planner directly, using the payment methods the Planner lists. Invoices and payment schedules in Serata are a record between the Planner and the Couple; the Company isn't a party to their agreement, doesn't handle their payments, and isn't responsible for disputes between them.

When an account ends

When a subscription ends, Serata is no longer available to the Planner, their team, or the Couples and Wedding Pros they invited. The account is locked, and we keep its information for 30 days: if the Planner subscribes again within those 30 days, everything will be where they left it. After 30 days, the information is permanently deleted.

We may suspend or end access to Serata, with or without notice, if you break these Terms, don't pay, or use Serata in a way that could harm others or Serata itself.

Changes to Serata

We're always improving Serata, so features may be added, changed or removed. If we remove something important to how you use Serata, we'll tell you ahead of time when we can.

Availability

We work to keep Serata running and your information safe, but we can't promise it will always be available, error-free or uninterrupted. Serata may be briefly unavailable for maintenance or for reasons outside our control.

Links to other sites

Serata may link to sites we don't control, such as a Planner's payment link or a Wedding Pro's website. We provide these links as a convenience; they don't mean we endorse those sites, and we're not responsible for their content.

Indemnification

You agree to indemnify, defend and hold harmless the Company, its officers, employees and agents from any losses, costs, liabilities and expenses arising from your use of Serata, the information you put into it, or your breaking these Terms.

Liability disclaimer

SERATA IS PROVIDED "AS IS" AND "AS AVAILABLE." IT MAY INCLUDE INACCURACIES OR ERRORS, AND THE COMPANY MAY CHANGE IT AT ANY TIME. THE COMPANY MAKES NO PROMISES ABOUT SERATA'S SUITABILITY, RELIABILITY, TIMELINESS OR ACCURACY, INCLUDING ANY SUGGESTED TIMES, FEES OR CALCULATIONS; YOU'RE RESPONSIBLE FOR CHECKING THEM BEFORE RELYING ON THEM. TO THE MAXIMUM EXTENT ALLOWED BY LAW, THE COMPANY IS NOT LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES, AND ITS TOTAL LIABILITY FOR ANY CLAIM IS LIMITED TO THE AMOUNT YOU PAID FOR SERATA IN THE 12 MONTHS BEFORE THE CLAIM.

Dispute resolution

You and the Company agree that any dispute or claim arising from or relating to these Terms or Serata will be settled by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules.

Governing law

These Terms are governed by the laws of the State of Arizona, without regard to its conflict of law rules, and by the laws of the United States of America.

International users

The Company is owned and operated in the United States. If you use Serata from outside the United States, you're responsible for following your local laws.

Entire agreement

These Terms, together with our Privacy Policy, are the entire agreement between you and the Company about Serata, and they replace any earlier communications between us about it.

Severability

If any part of these Terms is found invalid or unenforceable, the rest still applies, and the invalid part will be replaced by a valid one that comes as close as possible to its original intent.

Changes to these Terms

We may change these Terms. When we do, we'll post the new version with a new "Last updated" date, and tell Planners by email if the change is significant. The newest version replaces all earlier ones, and continuing to use Serata after a change means you accept it.

Contact us

Questions about these Terms? Email support@serata.refineforweddingplanners.com, or write to Blackford Digital Holdings, LLC, doing business as Refine for Wedding Planners, 17404 W Caribbean Ln, Surprise, AZ 85388.