Serata by Refine Privacy Policy

Effective date: November 18, 2026

This is a legal document, so please read it carefully. It explains what information Serata collects, how it's used, who sees it, and the choices you have.

Defined terms

When the first letter of a word is capitalized in this policy, it has the specific meaning given here.

  • Company: Blackford Digital Holdings, LLC, an Arizona limited liability company doing business as Refine for Wedding Planners. "We," "us" and "our" mean the Company.

  • Serata: the Serata by Refine web app at serata.refineforweddingplanners.com, and the emails and pages that are part of it.

  • Planner: the business that subscribes to Serata, including the account owner and the team members they invite.

  • Couple: a couple a Planner invites to their wedding in Serata.

  • Guests and Wedding Pros: the people whose details a Planner or Couple enters in Serata, such as wedding guests, and the photographers, venues and other businesses working on a wedding.

  • Privacy Officer: Brandy Blackford, reachable at support@serata.refineforweddingplanners.com.

Who this policy covers

This policy covers everyone whose information is in Serata: Planners and their team members, Couples, Guests and Wedding Pros. Planners decide what information about their clients and guests goes into Serata, and they're responsible for having permission to collect and share it. We store and handle that information for the Planner so they can plan the wedding.

What we collect

Account information

When a Planner buys Serata or joins a team, and when a Couple accepts an invite, we collect a name, email address and password, plus any photo they add. For Planners, this also includes business details: company name, logo, phone, website, address, social media handles, packages and prices, and the payment methods they offer their couples.

Billing information

Serata subscriptions are bought through ThriveCart, and payments are processed by Stripe. We receive the buyer's name, email, the plan purchased and whether payment succeeded. We never see or store full card numbers. ThriveCart and Stripe keep their own records under their own privacy policies.

Wedding information

Planners and Couples enter details to plan each wedding, which can include:

  • the Couple's names, contact details, address, birthdays and preferences

  • Guests' names, mailing addresses, emails, phone numbers, meal choices, RSVPs, seating, and whether they're under 21

  • notes Guests or Couples choose to share, such as allergies and dietary needs, accessibility needs, medical considerations, and family circumstances

  • Wedding Pros' business names, contact details, contracts and payments

  • budgets, payment schedules and invoices between a Planner and Couple, documents, timelines, floor plans, questionnaire answers and messages

Some of this is sensitive, such as health or accessibility notes and information about children. It's entered so the wedding day can be planned around it, and it's only shown to the people who need it (see Who sees your information).

Technical information

When you use Serata, our systems record basic technical details, such as your IP address, browser and device type, and the pages you open, so we can keep Serata secure, fix problems and see which features are used.

Cookies

A cookie is a small piece of information your browser saves. Serata uses cookies to keep you signed in and remember your settings. If you block cookies, you won't be able to sign in. Serata doesn't respond to "Do Not Track" signals, because there's no single standard for them.

How we use your information

We use the information in Serata to:

  • run Serata and show each person what their role allows

  • send the emails Serata needs to work, such as sign-in links, invites, invoices and account notices

  • help when you contact support

  • keep Serata secure and find and fix problems

  • understand which features are used, so we can improve them

  • meet our legal and tax obligations and enforce our terms

We don't sell your information, and we don't use wedding information to advertise to anyone. We don't use your information, or the information you enter about your clients and guests, to train artificial intelligence models.

Who sees your information

Inside Serata

A Planner and the team members they add see the weddings they work on, limited by each person's role. A Couple sees their own wedding, and only what their Planner shares with them. A Planner's private notes, fees and team messages aren't shown to the Couple.

Companies that help us run Serata

We use a small number of service providers, each of which only handles information as needed to provide its service to us:

  • Hosting: Vercel

  • Database and sign-in: Supabase

  • Email delivery: Resend and Squarespace, and occasionally Google Workspace

  • Checkout and payments for Serata subscriptions: ThriveCart and Stripe

Payments between a Planner and a Couple

Couples pay their Planner directly, outside Serata, using the methods the Planner lists (for example Venmo, Zelle, a check, or the Planner's own card payment link). Money never moves through Serata. Those payment services have their own privacy policies.

When the law requires it

We'll share information if the law requires it, or with lawyers or collection agencies when needed to enforce our terms.

Planners' responsibility for client information

Planners choose what they enter about their Couples, Guests and Wedding Pros. By using Serata, a Planner confirms they have permission to collect and share that information, especially sensitive details like health notes and information about children. A Couple or Guest who wants to see, correct or delete their information should ask their Planner first; we'll help the Planner do it.

How long we keep your information

We keep a Planner's account and wedding information for as long as the subscription is active. When a subscription ends, we keep the account's information for 30 days, in case the Planner returns, and then delete it.

We keep billing and purchase records as long as tax and accounting law requires, and anything needed to resolve a dispute or enforce our terms. Outside of those, you can ask us to delete your information by contacting the Privacy Officer.

Keeping your information secure

We use established, reputable services to host and store Serata, and we protect information with industry-standard methods, including encrypted connections. Each person only sees what their role allows. No system is perfectly secure, so please keep your password private and tell us right away if you think your account has been misused.

Emails we send

Serata sends emails it needs to work: sign-in links, invites, invoices, receipts and notices about your account. You can't turn these off while you use Serata.

If you also join Refine for Wedding Planners' email list, those emails follow the CAN-SPAM Act: each one clearly says it's from us and includes a way to unsubscribe. Unsubscribing from Refine's list doesn't stop Serata's account emails. We never sell or rent your email address.

Your rights

Anyone can ask the Privacy Officer to see, correct or delete the information we hold about them. We'll need to confirm your identity first. If the information was entered by a Planner about you as a Couple, Guest or Wedding Pro, we'll work with that Planner to respond. Information that's been made anonymous can't be traced back to you, so it can't be deleted.

California residents

The California Consumer Privacy Act (CCPA) gives California residents the right to:

  • know what personal information a business collects about them and how it's used and shared

  • delete personal information collected from them, with some exceptions

  • opt out of the sale or sharing of their personal information (we don't sell it)

  • correct inaccurate personal information

  • limit the use of sensitive personal information

  • not be treated differently for using these rights

To use these rights, contact the Privacy Officer. You can learn more at https://cppa.ca.gov/.

European Union and United Kingdom residents

If you're in the European Union or the United Kingdom, data protection law gives you the right to access, correct or erase your personal data, to restrict or object to how it's processed, and to receive a copy of it to take elsewhere. Where we rely on your consent, you can withdraw it at any time; that doesn't affect what we did before. You can also complain to your local data protection authority. We only ask for the information reasonably needed to provide Serata.

Children

Serata is for wedding businesses and the couples they work with. It isn't meant for anyone under 16, and we don't knowingly collect information from children. Planners and Couples may enter details about children who are guests, such as names, ages and meals, so the wedding can be planned for them; they're responsible for having a parent's or guardian's permission. If you believe a child's information is in Serata and shouldn't be, contact the Privacy Officer and we'll work to remove it.

Links to other sites

Serata may link to sites we don't control, such as a Planner's payment link or a Wedding Pro's website. Those sites have their own privacy policies, and we're not responsible for how they handle your information.

Changes to this policy

If we change this policy, we'll post the new version here with a new effective date, and tell Planners by email if the change is significant.

Contact us

To ask for a copy of your information, or with any question about this policy:

Privacy Officer: Brandy Blackford
support@serata.refineforweddingplanners.com
Blackford Digital Holdings, LLC, doing business as Refine for Wedding Planners, 17404 W Caribbean Ln, Surprise, AZ 85388